Bad Marketing: Painter’s Door Stand

If you saw a picture of this tool, would you be able to guess what it was? Even knowing that Hyde called it a painter’s door stand, I couldn’t figure out how it was used until I read the description on Amazon.  You attach the $4 door stand to the hinge mortises of two doors and it holds both doors upright at what looks to be a right angle to each other so you can finish all sides of the two doors.

There are a couple of caveats, the door hinges have to be at the same height and you can’t apply finish to the bottom. Presumably you attach the door stand to the center or top hinge mortise, but if you’re a belt-and-suspenders kind of guy, you might want to pick up two to make the standing doors more stable: one for the top of the door and one for the bottom.

What I still can’t figure out is: Why on their website and online store does Hyde only show a picture of the tool out of context in the wrong orientation with no description of its use? You’d think anybody that had spent even two days in marketing would have figured out that’s no way to sell a product.